During a recent episode of his chart-topping podcast, Joe Rogan predicted that Anheuser-Busch’s Bud Light brand will not be able to win back the support it had before the Dylan Mulvaney controversy — noting that any action the company takes will further offend a segment of their customer base.
During an episode of “The Joe Rogan Experience” featuring comic and actor Tom Segura, Rogan discussed the aftermath of Bud Light partnering with Mulvaney, a controversial “transgender” influencer.
“They’re making these like very subtle commercials that are like, ‘nothing goes with wieners like Bud Light,’” he said. “And it’s like two hot dogs. People are like, what is this? Is this real, is this a parody account? And it is a parody. But it’s subtle.”
Rogan cited data that revealed Anheuser-Busch has lost roughly $26 billion in market value since the partnership was made public. The company has also lost a significant number of its customers — to the point where they are offering major discounts and rebates for Bud Light in a desperate attempt to sell the products left in every store.
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He went on to detail the backlash faced by the company from both sides of the aisle, and the reasons behind the outrage.
“And then the trans movement got mad that they didn’t support Dylan Mulvaney,” Rogan said. “So a lot of like, LBGTQ [sic] and whatever the other letters are, those bars stopped carrying Bud Light because they felt like Bud Light didn’t back them up.”
“And then there was video footage of [Bud Light] sponsoring a Pride parade,” he added. “So it’s like a Bud Light parade truck with a bunch of people dancing around. Like, ‘We like to f—k guys, too.’ And, ‘I’m a girl and I like to f—k girls.’ Like it’s whatever it is — it’s like they’re like dancing around inside this. So, they’re now advertising in front of the product people.”
Rogan also noted that those who were outraged over Bud Light’s partnership with Mulvaney were also angered by their decision to sponsor a “Pride” parade — as they view the move as the company doubling down on their support for radical gender ideology.
“And so then the people are like, ‘they’re f—ing doubling down.’ They can’t win,” he said. “So, the pride people are mad.”