One of Budweiser’s competitors may have taken a major step toward gaining Bud Light’s former customers. Yuengling made a statement that may be better received by consumers than a recent marketing collaboration between Bud Light and transgender activist Dylan Mulvaney.
Yuengling took a traditional approach to marketing after the recent Bud Light dustup. The company released a photo of the beer with an American flag in the background.
Yuengling is an increasingly popular beer based out of Pennsylvania. The company is the oldest operating brewery in the nation.
The statement was simple: “Yuengling, The Oldest Brewery In America. Independently Owned and Family Operated since 1829 because we make good beer.”
The post now has almost 5 million views.
The restrained message may win over conservatives tired of what they see as left-wing marketing from Budweiser.
Interest in Yuengling grew dramatically after Bud Light attempted its Mulvaney marketing campaign. The effort included a post about a can of the beer with Mulvaney’s image on it.
The post led to one of the sharpest consumer-driven backlashes in recent memories, with singer Kid Rock even recording himself shooting Bud Light cans.
Bud Light has tweeted exactly once since the controversy emerged. The post garnered fewer than 5,000 likes, but more than 26,000 comments.
So far, the marketing blunder has cost the company approximately $5 billion.
The fight over the Bud Light boycott also drew in at least one potential presidential contender. Florida Gov. Ron DeSantis (R) has been one of the most ardent backers of the anti-Bud Light push.
He said in a recent interview that he would not drink the beer again.
The Desantis team has a new commercial honoring real men who are dominating women’s sports in a play on the old real mean of genius Bud Light commercials. Enjoy: pic.twitter.com/2WRfmva9AW
— Clay Travis (@ClayTravis) April 18, 2023
The governor said that the boycott against the beer manufacturer showed that conservative consumers had the power to stop what he called “woke companies” attempting to “change our country.”
However, the governor did not choose Yuengling as his preferred alternative. The brand is less common outside of the Northeast. His choice is Guinness Draught.
He said, “whenever we just go out for a beer, we actually like the stout, Guinness.”