SpaceX CEO Elon Musk recently appeared at The New York DealBook Summit, where he issued a scathing rebuke of Disney CEO Bob Iger after claiming that big companies are trying to “blackmail” him.
Musk’s comments come after Iger decided to pull Disney advertisements from X, formerly known as Twitter, which Musk owns.
The SpaceX CEO spoke with New York Times columnist Andrew Ross Sorkin about how Iger’s actions, which Musk described as an “advertising boycott,” could lead to X’s downfall.
“What this advertising boycott is going to do is, it is going to kill the company,” the SpaceX CEO said. “And the whole world will know that those advertisers killed the company.”
Perhaps the star moment of the New York DealBook Summit was when Musk told the Disney CEO to “go f—k himself” after discussing Disney’s decision to pull their advertisements from X, as reported by One America News (OAN).
JUST IN: Thousands of users are canceling Disney+ subscriptions after Elon Musk told CEO Bob Iger to "go f*ck yourself" for blackmailing him over advertising on X. pic.twitter.com/NEFtHZJoGn
— Watcher.Guru (@WatcherGuru) November 30, 2023
“Don’t advertise. If someone is going to try and blackmail me with advertising? Blackmail me with money? Go f—k yourself,” Musk said.
“Hey Bob, if you’re in the audience. That’s how I feel, don’t advertise,” the SpaceX CEO continued.
Musk later apologized for his remarks about Disney and Iger after it was revealed that the company had removed its advertisements from X, following a false report by the far-left news outlet Media Matters, which said that Disney’s advertisements had been appearing alongside “pro-Nazi content.”
The SpaceX CEO apologized for “supporting a conspiracy theory” and took legal action against Media Matters, claiming that the outlet’s research “completely misrepresented the real user experience” on X to “mislead advertisers.”
In Musk’s “thermonuclear lawsuit,” he claimed that Media Matters’ reporters “repeatedly refreshed their timelines to find rare instances of ads” close to the article.
Disney pulled its advertisements from X in November 2023. Iger addressed such a decision in a separate interview with Sorkin at The New York DealBook Summit.
Iger said he had “a lot of respect” for Musk and “what he’s accomplished” with multiple businesses but felt that Disney’s association with X wasn’t a positive one for the company, per Fox News.
“[B]y him taking the position that he took in quite a public manner, we just felt that the association with that position and Elon Musk and X was not necessarily a positive one for us and we decided we would pull our advertising,” Iger said.