A viral video has exposed a Cinnabon employee’s racist tirade against a Somali Muslim couple, sparking immediate outrage and leading to the worker’s termination. The incident quickly escalated from a simple customer request to a national debate, highlighting persistent issues of corporate accountability and racism in the U.S. In the wake of the firing, a surprising societal divide has emerged, with competing crowdfunding campaigns raising tens of thousands of dollars to support both the traumatized couple and the fired employee.
Story Snapshot
- A Cinnabon worker was caught on video making racist remarks towards a Somali Muslim couple.
- The video led to the immediate termination of the employee by the franchise owner.
- Competing crowdfunding campaigns have emerged, supporting both the couple and the fired worker.
- The incident highlights ongoing issues of racism and corporate accountability in the U.S.
Racist Outburst Caught on Video
A viral video has thrust Cinnabon into the spotlight, showing a white female employee in Ashwaubenon, Wisconsin, making racist remarks towards a Black Somali Muslim couple. The altercation reportedly began over a request for additional caramel on a cinnamon roll, escalating when the employee mocked the woman’s hijab. The video captures the worker’s explicit use of racial slurs and her declaration of being racist.
The video, posted on TikTok, quickly spread across social media platforms, prompting widespread condemnation. Cinnabon responded by stating that the employee was “immediately terminated” by the franchise owner, emphasizing that such behavior is unacceptable and contrary to the brand’s values of maintaining a welcoming environment for all guests.
This couple from Somalia walked into a Cinnabon to buy food and the employee started making fun of the woman’s hijab so they took out their phone & started recording then she called them the N word and admitted to being a racist! She continued to say derogatory things to them too pic.twitter.com/h1CrdEcfA4
— Suzie rizzio (@Suzierizzo1) December 6, 2025
Corporate Accountability and Public Backlash
Cinnabon’s swift response to the incident underscores the increasing pressure on corporations to act decisively in response to allegations of racism. With the video gaining significant attention online, Cinnabon was quick to distance itself from the employee’s actions. The company’s statement condemned the behavior as disturbing and reiterated its commitment to inclusivity.
Despite the company’s actions, the incident has sparked a debate about broader societal issues, such as racism and the role of social media in holding individuals and organizations accountable. The public’s reaction has been polarized, with some supporting the company’s decision, while others view the incident as part of a larger “cancel culture” phenomenon.
Competing Crowdfunding Campaigns
In the wake of the incident, two crowdfunding campaigns emerged, reflecting the societal divide. One campaign supports the Somali couple, described as traumatized by the ordeal, seeking financial and emotional assistance. Conversely, a Christian-oriented platform raised tens of thousands of dollars for the fired worker, highlighting a pattern where individuals involved in racist acts receive financial backing framed as opposition to “woke” culture.
This incident is not isolated, as similar cases have seen individuals recorded engaging in racist behavior receiving support through niche crowdfunding platforms. This trend raises questions about the motivations behind such support and the implications for societal efforts to address racism and discrimination.
Watch the report: Wisconsin Cinnabon worker fired after racist outburst directed at customers goes viral
Sources:
Cinnabon worker fired after racist outburst directed at customers goes viral
Cinnabon worker fired after ‘disturbing’ racist outburst directed at customers goes viral, reports say
Cinnabon worker fired after racist outburst directed at customers goes viral
