ALP, the nicotine pouch brand launched by Tucker Carlson, is gaining momentum as conservatives reject Zyn, a competitor owned by Philip Morris International (PMI). A November survey conducted by Nicokick found that 86% of American pouch users are likely to switch to ALP, signaling a backlash against Zyn’s political associations.
Carlson’s decision to launch ALP came after learning that PMI had donated to Vice President Kamala Harris’ presidential campaign and supported progressive causes. This revelation, coupled with PMI’s focus on diversity and inclusion initiatives, alienated many conservative customers.
Consumers’ Research amplified the criticism by issuing a report labeling PMI as “fully woke,” accusing the company of prioritizing political agendas over its products. Carlson seized the moment to introduce ALP as an alternative, emphasizing its focus on quality and customer values.
ALP’s rise reflects a broader cultural divide in the marketplace. Conservative consumers, frustrated with companies perceived as out of touch with their beliefs, are increasingly turning to alternatives like Carlson’s brand.
The pouches, now available nationwide, offer a range of flavors and strengths, making them a competitive option for nicotine users. Industry analysts suggest that ALP’s rapid growth could disrupt the market as Zyn grapples with declining support among conservatives.
This shift underscores the growing influence of cultural and political factors in shaping consumer preferences, particularly in industries like tobacco and nicotine products.
